Executive Summary
Boost(Axiata Digital Ecode) is a regular mobile payment app on the App Store and Play Store. It is proudly Malaysia’s homegrown lifestyle e-wallet app that is both secure and rewarding. Their mission is to provide everyone with a worry-free cashless mobile payment experience all-day, every day
Axiata Digital Ecode Sdn bhd wanted to build a Data Lake to insource content preparation. They wanted the operation benefits like Lower cost, Higher availability, better quality, increased throughout, uniform management.
The partner AspireNXT suggested Axiata Digital to go with the Datalake, as it will provide a highly stable and available production environment to support their business intelligence applications and help drive Advanced Analytics use cases.
Customer Challenge
Axiata Digital Ecode was keen on Building Data lake on AWS S3 which will help them consolidate all their Mongo Sources at one central location, which will in turn help them do Advanced Analytics on their Customer Data. Note this project involved ingesting PII Data to AWS S3.
Partner Solution
To build out Data Lake to insource content preparation and realize many operation benefit (Lower costs, Higher availability, better quality, increased throughout, uniform management). The Data lake will provide a highly stable and available production environment to support their business intelligence applications and help Drive Advanced Analytic use cases.
This Data lake that is being built will play a key role in transforming operational capabilities and providing more flexibility to meet changing market conditions.
As the part of the solution architecture, the following AWS Services were used in the development of the Data Lake project:
- AWS DMS
- AWS Glue
- AWS S3
- AWS Athena
- AWS Redshift
- AWS EC2
Architecture Diagram
Results and Benefits
Customer’s 360-degree view of spending across segments led to increased revenue with upselling and cross selling.
There was an increase in marketing ROI with completeness and accuracy of customer’s spend data. Over 50% savings on storage layers by enabling AWS 2 Level data security for PII Data.
Over 15% cost saving moving from On Prem data warehouse solution to AWS Modern Datawarehouse
