Executive Summary
Our Client is the biggest broadcasting union in the world. Our client is also member of the World Broadcasters’ Union and works closely with the other regional broadcasting unions on matters of common concern such as reserving frequencies for broadcasters, harmonization of operating and technical broadcasting standards and systems and finalizing the Broadcasting Treaty. The proposed Serverless application is built by leveraging AWS Lambda to be reliable, scalable and cost effective.
About the Customer
The union runs a wide range of services, including the daily Asia vision TV news exchange, several co-productions, program exchanges and technical, programming, legal and management consultancies, as well as industry and international conferences and an international frequency planning and coordination. The Union negotiates rights for major sports events and organizes their coverage for the region. It also runs prestigious annual Awards, TV Song and Radio Song Festivals.
Customer Challenge
The union was evaluating options to replace their SaaS Media sharing platform with a custom-built solution which will cater to all their needs to address growing demand. The customer wanted a solution that was scalable, performant, would reduce the operational overhead and was cost effective. The SaaS based solution had limited capabilities and features. Moreover, it was charged based on number of users which made it a costly affair.
Why AWS
The union evaluated several cloud providers before selecting Amazon Web Services (AWS). They concluded that building their Web Application is the most cost-effective solution, and AWS provides all the services required to perform the required functionalities required to build an efficient application and deliver it. A serverless approach was decided on to build the application.
To facilitate the continuous build and deployment environment in AWS, the union chose to work with AspireNXT, an IT services provider that is part of the AWS Partner Network (APN).
Results and Benefits
The solution offered is reliable and performant. It caters to the workload requirement by automatically scaling and delivering security concurrently. The application scales with the increase of users and continues to deliver its video content seamlessly. It is also user-friendly which is important when it comes to improving customer experience.
Moreover, since the solution was custom built for the customer, we were able to add multiple business relevant features and capabilities based on customer request and requirement. This also contributed towards their acceptance of the model as a staple digital solution.
Additionally, the customer saves costs on the compute as the solution follows a Pay as you go billing model, where you are only charged per code execution.
In a nutshell, the customer was amazed with the experience they realized from the solution as it was a win-win in all aspects. Thus, enhancing their digital experience to a whole new level. All of this resulted in an amazing digital customer experience and it kindled the acceptance of digital transformation with Cloud for the customer.
